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Fighting Childhood Obesity with Creativity and Innovation

Medical experts agree that the growing rate of obesity among children is due to a combination of sedentary activities such as excessive television viewing, surfing the web, and playing video games; and the prevalence of fast, processed, nutritionally empty foods.

Our goal is to teach boys and girls about proper nutrition, exercise, and healthy lifestyles a lesson that children and parents will value in order for them to learn and adapt to living productive, healthy lifestyles. Our passion is entertainment with a purpose!

did you know?

  • The medical cost of adult obesity in the United States is difficult to calculate, but estimates range from $147 billion to nearly $210 billion per year.

  • Childhood obesity carries a huge price tag: up to $14 billion per year in health care costs alone.

  • Students in the United States consume almost 400 billion calories from unhealthy snack foods sold at school each year.

  • Children and teens in states with strong laws that restrict the sale of unhealthy snack foods and beverages in school gained less weight over a three-year period than those living in states with no such policies.

  • Sugar-sweetened beverages are the number-one source of added sugars in Americans’ diets.

  • If obesity rates continue on their current trajectories, by 2030, 13 states could have adult obesity rates above 60 percent, 39 states could have rates above 50 percent, and all 50 states could have rates above 44 percent.

  • Researchers predict that, if current adolescent obesity rates continue, there will be more than 100,000 additional cases of coronary heart disease attributable to obesity by 2035.

  • Regular physical activity in childhood and adolescence improves strength and endurance, helps build healthy bones and muscles, helps control weight, reduces anxiety and stress, increases self-esteem, and may improve blood pressure and cholesterol levels.

  • The U.S. Department of Health and Human Services recommends that young people aged 6–17 years participate in at least 60 minutes of physical activity daily.

  • The Cardioville brand focuses on cardiovascular (heart-related) health.

  • THE FACTS

    The Rise in Childhood Obesity Rates

    Among preschool children ages 2 to 5, the rate of obesity increased from 5 percent to 10.4 percent between 1976–1980 and 2007–2008. Obesity rates also increased dramatically among 6- to 11-year-olds (from 4.2% to 19.6% between 1963–1965 and 2007–2008) and among 12- to 19-year-olds (from 4.6% to 18.1% between 1966–1970 and 2007–2008). Centers for Disease Control and Prevention

  • THE FACTS

    Significant Racial Disparities

    In 2007–2008, non-Hispanic Black adolescent girls (29.2%) were significantly more likely to be obese compared with their non-Hispanic White counterparts (14.5%). The prevalence of obesity also was significantly higher among Mexican-American adolescent boys (26.8%) than among non-Hispanic White adolescent boys (16.7%). Centers for Disease Control and Prevention

  • THE FACTS

    Reduced Life Expectancies

    Unless the childhood obesity epidemic is reversed, experts warn that excess weight could reduce average life expectancy by five years or more over the next several decades. The New England Journal of Medicine

  • THE FACTS

    More Cases of Diabetes

    Researchers estimate that one out of every three boys and two out of every five girls born in the United States in the year 2000 will be diagnosed with diabetes during their lifetimes. Journal of the American Medical Association

  • THE FACTS

    Obesity's Link to Asthma

    Overweight and obesity are associated with a 52 percent increased risk of a new diagnosis of asthma among children and adolescents. American Journal of Epidemiology

Childhood obesity can cause a broad range of health-related problems both short-term and long-term, including :

  • Cardiovascular disease such as high blood pressure, type 2 diabetes and elevated blood cholesterol levels
  • Causing sedentary lifestyles in children: excessive television viewing, surfing the web, and playing video games
  • Continuous consumption of fast, processed, nutritionally-empty foods
  • Psychological effects, including low self-esteem, negative body image and depression
  • Breathing problems, such as asthma and sleep apnea
  • Joint problems and musculoskeletal discomfort

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  • Testimonial

    “Cardioville is an extraordinary tool that can truly help kids start making the right choices regarding fitness, diet and nutrition at an early age—and they’ll have lots of fun doing it.”

    Chef Jamie - Cardioville